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All official departments and offices of 重点大学 must review their primary web presence on 梯形.edu and use the templates and designs provided or approved by 通讯办公室. This ensures consistent design and navigation across the College’s website.

内容 should support the 重点大学 mission and reputation through all College web initiatives and is guided by these principles:

  1. 品牌知名度和认知度
  2. 招生
  3. 管理/筹款
  4. Reduce content redundancy with informative architecture and thoughtful navigation
  5. Use common systems, dashboards, and codebase for efficiency and consistency
  6. Guarantee stability and security of the website by resolving technology issues and performing regular maintenance
  7. Ensure implementations follow web standards, accessibility, and usability best practices.


1. Major departments and offices are contained in the root directory of 梯形.edu. 例如,梯形.Edu/academics和梯形.edu/admissions. 中心, 服务, and units that belong to these offices must be contained under the larger office’s website. 例如, the 学者 website houses the individual majors (例如: 梯形.edu/academics/majors/psychology)

2. URLs should be kept as short as reasonably possible and use hyphens to separate words—for example, 梯形.Edu/res-life,而不是梯形.edu/resident_life.


1. Each department and office of 重点大学 is responsible for its own web presence. 然而, 网络营销和内容管理, 通讯办公室, or the Office of Information Technology, reserves the right to remove or edit content at any time.

2. The director or chair has responsibility for that area’s content but may delegate web review to someone else. Members of this group will become part of the Web 内容 Committee.

3. The Web 市场ing and 内容 Manager will contact members of the Web 内容 Committee three times a year (January, 6月, 和9月)审查内容. Each area is responsible for the following:

  1.  Gathering and maintaining up-to-date and accurate content related to the area’s personnel and activities. Site content should be reviewed three times a year (Jan./ 6月/ 9月.), 或者在必要的时候, to maintain accuracy and relevance of all content and ensure that links are accurate and working.
  2.  Designating a dedicated point person to manage and review web content within the area’s web section.
  3.  Abiding by best practices outlined in these policies and in web tutorials.
  4.  Attending website training sessions and content review calls as needed.

4. 顶级页面.

  1. All requests for changes to the homepage, 滑块, header, footer, 关于页面, 事件日历, or news-events pages must be submitted to 网络营销和内容管理 or Office of Communications.
  2. Priorities for the homepage are based on the intended audience’s size and the relevance to the College’s priorities.
  3. All links from the College homepage must stay on the 梯形.Edu或gokgiants.com域名.


1. The Web 市场ing and 内容 Manager will update content on pages and sections of the site based the needs of each department after a periodical review or as needed.

2. 内容必须准确和合乎逻辑.

  1. 内容 on all subsites must be current and relevant. Outdated information must be updated as soon as possible or removed if the page is obsolete. The website should be a hub of up-to-date content, not an archive of old material.
    (i). 当页面需要更新时, instead of creating a new page with the current information and removing the outdated page, 应该更新现有的页面.
  2.  Old 文件 in the Media 图书馆 must be removed regularly, so they do not appear in search queries.
  3.  Short URLs must be checked regularly (at least once a semester) to make sure they’re working correctly and still being utilized.
  4.  内容 must be centralized in the correct department or office website. If other websites refer to that information, they must link to the centralized location instead of copying the information. 例如, instead of uploading a campus map to the 学者 section, that section should link to the campus pap in the centralized 地图/Direction section. This keeps all content current and correct.
  5.  Links must be checked regularly (at least once a semester) to make sure they are working correctly.

3. 内容 must be consistent and appropriate.

  1.  重点大学 will not tolerate offensive or abusive content on 梯形.Edu或任何在线平台. 内容 that is deemed inappropriate will be removed immediately, and the user responsible for that content will have web permissions revoked. Additional disciplinary actions may occur according to the policies in the employee, 教师, 还有学生手册.
  2.  Copy should be written with the audience in mind, in a positive and friendly manner. 非正式的、平易近人的语言, 不要太健谈, welcomes visitors to the site and encourages engagement. Use short sentences and paragraphs of no more than 3-4 sentences, with a full break in between.
  3.  Layouts must align with the provided templates, shortcodes, and styles. 例如, proper heading tags must be used instead of an image file of large text.
  4.  Video should be embedded via 重点大学’s YouTube channel.
  5.  All copy must conform to the College’s editorial standards, 拼写正确, 标点符号, 语法, style, 等.
  6.  External websites or blogs or third-party systems (sites hosted outside of the 梯形.edu domain) to be used for official College business, including those created for marketing campaigns, 是不允许的, unless approved by the Office of Information Technology or 通讯办公室. Please direct all inquiries to 网络营销和内容管理 in 通讯办公室 or the Office of Information Technology.

4. 内容 must be accessible as possible.

  1.  All 重点大学 web pages must comply with state and federal accessibility standards.
  2.  PDFs should be created using accessibility standards.
  3.  写有意义的链接文本.
  4.  Include descriptive alt text for photos.

5. 内容必须合法

  1. When uploading or posting confidential information, web editors must be extremely cautious. PDFs and other 文件 are searchable and not private unless protection is specifically applied.
  2. 重点大学 must have copyright ownership or permission for all content, 包括文本, 照片, 地图, 图形, 文件, 还有其他数据. Web editors may not upload or publish any content that does not meet copyright criteria. 例如, a photograph found with a Google search cannot be downloaded and published on 梯形.edu without express permission from the photographer or owner of the photograph.

6. 禁止内容

  1. Advertising non-College entities, 企业, 组织 or 产品.
  2. 内容 that implies institutional endorsement of entities, 企业, 组织, 产品, 项目或服务.
  3. 内容 or links to pages that are inconsistent with the College’s mission.


1. If a campus member wants to change content on a page, add additional pages to an existing section, or request new features that require development work or third-party software, a Web 内容 Request must be submitted to 网络营销和内容管理 via email, 电话, 或提交表格: http://keystonecollege.wufoo.com/forms/q1j849ej0jfqft5/

2. All requests require the following information:

  1.  Name and contact information of requester.
  2.  The URL(s) for the page(s) on which changes are being requested.
  3.  Detailed instructions with requested edits.
  4.  Indication of urgency/time-sensitivity of the request. Every attempt will be made to fulfill requests quickly, but projects or requests received before yours may take precedence. Please plan requests as far in advance as possible to ensure associated deadlines aren’t missed.
  5.  要插入/替换的内容.
  6.  Attached images or documents if required. Please see “Photo and File Attachment Formats” to find out how to submit these items.

3. 申请审批流程

  1.  All requests will receive a confirmation from the Web 市场ing and 内容 Manger or a member of 通讯办公室. All work completed will be communicated to the requester via email and the requester will have an opportunity to approve the changes.
  2.  All updates will be reviewed and verified by 网络营销和内容管理 and 通讯办公室 to ensure consistency with the university’s mission, 品牌与声音.
  3.  Requestor should review changes and advise if further edits should be made.

4. 照片文件和附件格式

  1.  Photos: Photo 文件 should be submitted as jpgs, at least 72 dpi with an aspect ratio of 3:2 (minimum 900×600 pixels or 600×900 for vertical photos). Photos are subject to evaluation for quality and appropriateness.
  2.  Word documents may be used if the document is a form and requires the user to edit or add information with a physical signature.
  3.  PDFs must adhere to the graphic standards of the 重点大学 and are subject to editing. Requesters who are unsure if their 文件 fit this standard can submit a Word file for simple editing, and 网络营销和内容管理 will create the PDF file for posting.
    • PDF Web Accessibility standards: PDFs posted on public websites should be accessible to individuals who use screen readers because of poor or no vision. 协助网页无障碍, as much content as possible should be posted as accessible web pages, 而不是PDF文档, and all posted PDFs must be accessible.
    • 内容 Suitable for a PDF: Most content should be posted as a web page that can be easily updated, 而不是PDF文档. 这适用于指导方针, 一般程序说明, information that gets updated frequently, 有时报告. 内容 that may need to be posted at a PDF includes a signed/dated memo, 正式的政策, 或者是打印出来的报告.
    • Policy and instructions for creating accessible PDFs will be developed and communicated to the Web 内容 Committee.

Note: The 重点大学 Office of College Communications developed and maintains the web policy which was approved by the President’s Cabinet in 6月 2021.